How effective were your SEO strategies and initiatives?  Were they better or worse than expected?  Still struggling to improve rankings for your website pages in Google and other popular search engines? SEO.Search results...Rankings...Search algorithms... Search engines are becoming more intelligent. Google is now answering more and more search questions directly on the search results pages, and the number of voice-activated searches is increasing. Website operators are concerned that they may have to drastically change their optimization strategies. So that you know what to watch out for when optimizing your website this year. While 2017 has brought about the dominance of Google AMP (accelerated mobile pages), the rise of HTTPS, the importance of backlinks, the precaution of the overuse of 301 redirects and representing of rich snippets to accommodate the increasing popularity of voice search, some of these trends will continue into 2018 and some will fall a...