Google uses about 200 various factors to rank a site in SEO . It doesn’t matter how accurate this number is. The sheer magnitude of it is still intimidating. Especially for someone only starting to rank their site. But here is the catch. Not all those factors are equally important. Some are indeed a must haves but others might not make much of a difference in your market. Many you don’t even have much direct influence on. Google Ranking Factors: Domain Age Keyword Appears in Top Level Domain Keyword As First Word in Domain Domain registration length: Keyword in Subdomain Name Domain History Exact Match Domain Public vs. Private WhoIs Penalized WhoIs Owner Country TLD extension Keyword in Title Tag Title Tag Starts with Keyword Keyword in Description Tag Keyword Appears in H1 Tag  Keyword is Most Frequently Used Phrase in Document Content Length Keyword Density  Latent Semantic Indexing Keywords in Content   (LSI) Page Loading Speed via HTML...