Most Important Google Ranking Factors - The Complete List

google ranking factors

Google uses about 200 various factors to rank a site in SEO.
It doesn’t matter how accurate this number is. The sheer magnitude of it is still intimidating. Especially for someone only starting to rank their site.
But here is the catch. Not all those factors are equally important. Some are indeed a must haves but others might not make much of a difference in your market. Many you don’t even have much direct influence on.

Google Ranking Factors:

  1. Domain Age
  2. Keyword Appears in Top Level Domain
  3. Keyword As First Word in Domain
  4. Domain registration length:
  5. Keyword in Subdomain Name
  6. Domain History
  7. Exact Match Domain
  8. Public vs. Private WhoIs
  9. Penalized WhoIs Owner
  10. Country TLD extension
  11. Keyword in Title Tag
  12. Title Tag Starts with Keyword
  13. Keyword in Description Tag
  14. Keyword Appears in H1 Tag
  15.  Keyword is Most Frequently Used Phrase in Document
  16. Content Length
  17. Keyword Density
  18.  Latent Semantic Indexing Keywords in Content (LSI)
  19. Page Loading Speed via HTML
  20. LSI Keywords in Title and Description Tags
  21. Duplicate Content
  22. Rel=Canonical
  23. Page Loading Speed via Chrome
  24. Image Optimization
  25. Recency of Content Updates
  26.  Magnitude of Content Updates
  27. Historical Updates Page Updates
  28. Keyword Prominence
  29. Keyword in H2, H3 Tags
  30. Keyword Word Order
  31. Outbound Link Quality
  32. Outbound Link Theme
  33. Grammar and Spelling
  34. Syndicated Content
  35. Helpful Supplementary Content
  36. Number of Outbound Links
  37. Number of Internal Links Pointing to Page
  38. Quality of Internal Links Pointing to Page


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