Most Important Google Ranking Factors - The Complete List
Google uses about 200 various factors to rank a site in SEO.
It doesn’t matter how accurate this number is. The sheer magnitude of it is still intimidating. Especially for someone only starting to rank their site.
But here is the catch. Not all those factors are equally important. Some are indeed a must haves but others might not make much of a difference in your market. Many you don’t even have much direct influence on.
Google Ranking Factors:
- Domain Age
- Keyword Appears in Top Level Domain
- Keyword As First Word in Domain
- Domain registration length:
- Keyword in Subdomain Name
- Domain History
- Exact Match Domain
- Public vs. Private WhoIs
- Penalized WhoIs Owner
- Country TLD extension
- Keyword in Title Tag
- Title Tag Starts with Keyword
- Keyword in Description Tag
- Keyword Appears in H1 Tag
- Keyword is Most Frequently Used Phrase in Document
- Content Length
- Keyword Density
- Latent Semantic Indexing Keywords in Content (LSI)
- Page Loading Speed via HTML
- LSI Keywords in Title and Description Tags
- Duplicate Content
- Rel=Canonical
- Page Loading Speed via Chrome
- Image Optimization
- Recency of Content Updates
- Magnitude of Content Updates
- Historical Updates Page Updates
- Keyword Prominence
- Keyword in H2, H3 Tags
- Keyword Word Order
- Outbound Link Quality
- Outbound Link Theme
- Grammar and Spelling
- Syndicated Content
- Helpful Supplementary Content
- Number of Outbound Links
- Number of Internal Links Pointing to Page
- Quality of Internal Links Pointing to Page
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