Most Important Google Ranking Factors - The Complete List

Google uses about 200 various factors to rank a site in SEO.

It doesn’t matter how accurate this number is. The sheer magnitude of it is still intimidating. Especially for someone only starting to rank their site.

But here is the catch. Not all those factors are equally important. Some are indeed a must haves but others might not make much of a difference in your market. Many you don’t even have much direct influence on.

Google Ranking Factors:

1. Domain Age
2. Keyword Appears in Top Level Domain
3. Keyword As First Word in Domain
4. Domain registration length:
5. Keyword in Subdomain Name
6. Domain History
7. Exact Match Domain
8. Public vs. Private WhoIs
9. Penalized WhoIs Owner
10. Country TLD extension
11. Keyword in Title Tag
12. Title Tag Starts with Keyword
13. Keyword in Description Tag
14. Keyword Appears in H1 Tag
15.  Keyword is Most Frequently Used Phrase in Document
16. Content Length
17. Keyword Density
18.  Latent Semantic Indexing Keywords in Content (LSI)
19. Page Loading Speed via HTML
20. LSI Keywords in Title and Description Tags
21. Duplicate Content
22. Rel=Canonical
23. Page Loading Speed via Chrome
24. Image Optimization
25. Recency of Content Updates
26.  Magnitude of Content Updates
27. Historical Updates Page Updates
28. Keyword Prominence
29. Keyword in H2, H3 Tags
30. Keyword Word Order
31. Outbound Link Quality
32. Outbound Link Theme
33. Grammar and Spelling
34. Syndicated Content
35. Helpful Supplementary Content
36. Number of Outbound Links
37. Number of Internal Links Pointing to Page
38. Quality of Internal Links Pointing to Page

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